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Introducing… Profit Personas™!

One of the things I’ve learned in my 30+ years of experience working with entrepreneurs is that there are 4 main business personality types or personas. I’ve been hard at work crystallizing these into a way that helps you make better business and financial decisions that are aligned with your goals and intuition.

These Profit Personas™ are by no means intended to stuff you into a box. Rather, they are a tool to help you understand the role Money plays in your life and your business, how you like to create it, and the different ways you like to use and spend it. Think of your Profit Persona as more like a frame around a blank canvas. It’s one small piece of the inspiration you draw upon to create your work of art… or in this case, your business.